Building A Strong Retail Presence

Case Study

Challenge

GE by ABB, a technology leader in electrical products, presented innovative aisle display concepts for construction and DIY products for a national home improvement retailer. Recognizing that these two types of customers have very different preferences and needs, their highest priority was to emphasize how the validity of the advanced display configuration could benefit both the retailer and its individual suppliers.

Solution

M45 made the complex easy to understand by creating detailed, visual illustrations that mimic the potential store displays. The “to scale” representation demonstrated how all products can fit together graphically to make a unique concept clear, showcase the brand, and more importantly, gain approval before time and money is dedicated to actual execution.

Disciplines

Strategy development
Illustration
Graphic design
Project planning and management

Quick Facts

Color-coded visuals illustrate new shelf display concept

Showcased products deliver cohesive brand appearance

Graphic layout provides complete, cost-saving review before in-store implementation